Online marketing is not easy, there is no doubt about it, and because SEO is more challenging than before, more people are turning to SEO firms to try and get their websites not only ranking but also ranking for the search terms that are going to get their business going. It is essential to choose a Melbourne SEO company that knows what they are doing, because if they are using the black hat methods or techniques, then you are going to be in a for a big shock when Google comes to play.
However, there are things you can do to narrow down the list of possibilities and also weed out the weak ones, and we look at these before.
Judge by Results
An SEO service provider is only as good as the results they are getting at that moment in time because SEO changes and changes quickly, so you need to ensure that they are getting good rankings and that they also have historical evidence of rankings as well. Don’t choose someone that can only just show recent results, ask to see sample websites that have been going well for a few months or more, because anyone can get something ranking, but only the best can maintain a good ranking.
Never be afraid to ask for testimonials from an SEO firm. Always avoid those that claim to not offer referrals for client confidentiality. While this admittedly is an issue, there is just no way that any decent SEO firm has not got any testimonials from voluntary clients unless they are poor with their results or they are new in the SEO industry and have no history.
Speak to Existing Clients
Many SEO companies will have a couple of clients that you can ring up and talk to regarding their work quality. Again, many of their clients will probably not want this, but there will be a few that have said OK, and you can ring them to discuss the SEO company and how the client has found working with them previously.
Check their Website’s Rankings
This check is critical, because if they cannot rank their site using their techniques, then what hope do they present for you? Any SEO firm that says they are not ranking well because they spend more time on client work is just offering feeble excuses because the best SEO companies rank for their desired keywords, else this must raise questions about their credibility.
Because spammy techniques are now used more than the years gone by, you have to be careful that the Melbourne SEO company you work with is going to use only tried and trusted techniques. You need not have an SEO company just playing around with black hut techniques, as this could have a massive impact on you and your business.